In February, we received the news that a new streaming platform was coming: Paramount +. The novelty, completely reformulated, finally debuted here in Brazil and Latin America on March 4th, bringing a competitive price and new options for successful films and series, as well as original productions.
The service will bring content from ViacomCBS, which is not only the largest open television channel in the United States, but also responsible for some of the most famous titles in the entertainment world. The platform is a combination of the already known Paramount + and CBS All Access, offering content for young people and adults, children and families.
To learn more about the novelty, the Canaltech talked to Mauricio Kotait, general manager of ViacomCBS in Brazil, who told us that the new version of Paramount + is much more robust in terms of content and even more modern, as it has the best technological resources in the development of the platform.
“We can say that it is a mountain of entertainment – alluding to the Paramount logo, a brand well known by everyone and a world reference in quality content. All the content that Viacom already had was – has always been – very relevant. The merger with CBS gave life to the current ViacomCBS, an extremely strong company in the entertainment market. It is worth remembering that ViacomCBS is the largest American open TV “, says Kotait.
Paramount + and the competition
In recent years, more and more new ways of watching movies and series legally have emerged, offering subscribers the possibility of having access to the titles they want at any time. And Paramount + arrives not only as another streaming option, according to the general manager of ViacomCBS in Brazil, but also provoking a revolution in this market.
“It is a platform that talks to all audiences, delivering extremely high quality content, which is already successful worldwide. And this is one of the main differentials,” says Kotait. The executive also reveals that Paramount + will talk to those who like releases and the productions of Paramount studios. “We also talk to young people who like MTV content, Comedy Central, and who like boutique, because we have all the content from CBS, mainly Showtime. We talk to children, we already have available, for example, the newly launched SpongeBob movie “, he explains.
Regarding the series, Kotait explains that many productions will be launched soon, including originals from Paramount +, being original titles from all over the world and also from Brazil.
Subscription and content
You will not need to have a cable subscription to access Paramount +, as was the case previously. Now, the user subscribes to the service for a competitive price in relation to some competitors, R $ 19.90 per month, to check an international catalog of more than five thousand hours of content.
Here in Latin America, the streaming platform will bring premieres of exclusive Showtime productions, such as the return of Dexter, Besides Black Monday, City ond a Hill, Your Honor, The Good Lord Bird, The Comey Rule, Escape at Dannemora, Ray Donovam, The Affair, among others.
Showtime productions also include The First Lady, produced by Viola Davis, who will also star former first lady Michelle Obama. The attraction also features renowned actresses Michelle Preiffer as Betty Ford, and Gillian Anderson as Eleanor Roosevelt. Among the original productions of Paramount studios, the new streaming platform will bring Yellowstone, Two Weeks to Live, The Handmaid’s Tale, Strange Angel and No Activity.
Check out the main highlights between premieres and titles that will soon arrive at Paramount +:
- The Man Who Fell to Earth;
- Mayor of Kingston;
- Your Honor;
- The Offer;
- Guilty Party;
- The Handmaid’s Tale;
- The Harper House;
- Escape at Dannemora;
- Good Lord Bird,
- Y: 1883;
- Twin Peaks;
- The Good Wife;
- Ray Donovan;
- The Affair;
- Kamp Koral: SpongeBob’s Under Years;
- The Astronauts;
- The Ninja Turtles;
- Dog Patrol;
- The Casagrandes;
- Top Wing;
- Tyler Perry’s Young Dylan;
- Sponge Bob;
- Blaze & The Monster Machines;
- The Father;
- The Outpost;
- The Fanatic;
- Mission Impossible Franchise;
- The Godfather franchise;
- Forrest Gump;
- Vanilla Sky;
- The Fanatic;
- The fault lies with Cabral;
- Everybody hates Chris;
- On Vacation with Ex Brasil;
- On Vacation With Ex Brasil: Treta Don’t Take a Vacation;
- Are You The One? Brazil;
- Jersey Shore;
- Ex on the Beach;
Paramount + Originals
- The Envoys (supernatural thriller);
- Cecilia (dramatic comedy);
- No Activity;
- Strange Angel;
- Two Weeks to Live;
How to watch?
Paramount + can be accessed through the website paramountplus.com and also on iOS, Android and SmartTV’s apps. The service also has partnerships with major distributors in Latin America, such as Apple, Amazon Prime Video, Claro Brazil, Mercado Livre, Oi and Vivo. Latin American users can also check out Paramount + content on PlutoTV, ranked as the most downloaded application in Latin America last year, reaching the mark of 21 million downloads.
Here in Brazil, Pluto TV already has more than 33 channels, including the new Paramount through a pop-up channel. THE Paramount + Features it will be exclusive to Pluto TV, being available between the 4th and the 31st of March as a “tasting menu”. The temporary channel will feature some episodes from the main series in the catalog, as well as some samples of what the subscription to the new streaming platform has to offer.
Promising expectations Paramount +
The general manager of ViacomCBS in Brazil says that the new streaming platform arrives as a great player that promises to move the market. “We believe that, today, Paramount + offers one of the most complete contents in the market and we will strive to be one of the most distributed products in Brazil. The expectation is high because all the content is very well known and adheres too much to the Brazilian public”, completes Mauricio Kotait.
Paramount + will debut this Thursday, March 4th, costing R $ 19.90 per month.
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