Netflix Direct: the French attempt to bring streaming to mainstream TV

All about

Criticism Love with a Date is limited to pleasing


1604481178 312 Stranger Things Extra time in the pandemic helped production

Learn all about Netflix

View more

Netflix decided to use an old, conventional method to get more people to know its programming. The streaming giant is testing Netflix Direct, a channel that broadcasts the company’s original series, movies and productions as if it were a real-time subscription TV station.

This channel, which has been on the air since November 5, broadcasts a pre-determined schedule 24 hours a day, but with original Netflix products, such as the series The Witcher, House of Cards, Roman Empire, among others. These tests, however, take place only in France, a country that, according to the company, is still one of the most watched old-fashioned TV.

Netflix Direct the French attempt to bring streaming to mainstream
Netflix subscribers in France can tune in to the service via TV / Image: Playback / Netflix

According to a statement sent to IndiaWire staff, Netflix created this channel as a way to let people get to know their series and movies in a more organic way, instead of going to the app and scrolling “forever” through the options available in the catalog.

For now, Netflix Direct is only available to a limited number of subscribers. According to Netflix, this first testing phase will take place until December, when the company will expand to other customers in France, which total 9 million.

Source: CNET

Did you like this article?

Subscribe your email to Canaltech to receive daily updates with the latest news from the world of technology.

Leave a Comment